Thirty years of Doaba goldsmithing
A Legacy of Trust Since 1991
Est. 7th May 1991
Our Founder
Our story began with Manoj, fondly known as Laddi, whose journey in jewellery began as an apprentice in the trade. Driven by devotion, discipline, and an intimate command of metalwork, he took the decisive step to build something of his own.
From a modest Nawanshahr workshop where he personally shaped every setting with his own hands, Laddi Jewellers grew relationship by relationship into a cherished family legacy.
Manoj and his son Richi lead Laddi Jewellers together, uniting regional goldsmithing traditions with contemporary curation and genuine customer connection.
Father & Son Leadership
Global Sourcing Hubs
In-House Master Karigars
Richi brings modern design sensibilities and an open digital presence, broadening our reach while protecting the transparent relationships built over three decades.
Alongside our own workshop pieces, we curate distinct regional styles from artisanal centers across Mumbai, Rajkot, Kolkata, South India, Dubai, and Singapore.
Dedicated resident craftsmen shape custom bridal trousseaus and heirloom suites, preserving Punjab's refined jewellery traditions with certified BIS 916 purity.
Jewellery for Every Story
We believe jewellery is far more than an ornament. It represents devotion, celebration, lineage, and the intimate milestones woven into a family's history. Our curation unites regal North Indian tradition with understated contemporary refinement for life's most meaningful days.
From hallmark gold and certified diamonds to silver, uncut Polki, Kundan bridal suites, and pure bullion coins, every piece is shaped around personal significance. Whether choosing an everyday classic or commissioning a bespoke bridal suite, we craft for your vision.